When to Buy vs. Build: M&A for TPAs and Recordkeepers
This article investigates the strategic considerations that TPAs face when deciding between acquisition and building in-house technology solutions.

Sophia Ramirez
Jan 6, 2025
Introduction to M&A in the Retirement Sector
In recent years, the retirement services sector has experienced a notable surge in mergers and acquisitions (M&A), particularly among third-party administrators (TPAs) and recordkeepers. According to the 2023 M&A report by Dealogic, transactions in the retirement technology space increased by an impressive 35% in just one year, culminating in a total of 120 deals. This trend underscores a pivotal shift in how technology and service providers approach growth in a rapidly evolving financial landscape.
Key Considerations for TPAs and Recordkeepers
As TPAs dissect their growth strategies, the decision to buy or build technology capabilities becomes increasingly complex. Leaders in this sphere must consider several interlinked factors, such as cost, integration challenges, and cultural compatibility with potential acquisitions. For many organizations, these elements can significantly impact the success of an M&A endeavor and ultimately determine the efficiency of their service delivery.
Advantages of Acquiring Technology vs. Building In-House
Acquisition can provide a quicker path to market, offering immediate access to new technologies and customer bases. John Smith, an industry analyst at Cerulli Associates, punctuates this point by stating, "Acquiring a smaller platform can accelerate growth significantly; however, misalignment in corporate culture can lead to integration issues." Such discord can hinder the anticipated benefits of the merged organizations.
Alternatively, the in-house development of technology allows for a tailored approach, potentially aligning more closely with an organization’s existing systems and culture. However, this route often requires substantial time and resource investment, which may delay a company's competitive presence in the market.
Perspectives on the Changing Landscape
According to industry experts from PwC, being first to the market can be crucial in today’s landscape: "In today's rapidly changing environment, time-to-market is everything. Companies that choose to buy might find themselves better positioned in the race for innovation." This sentiment resonates with a significant portion of TPAs, as approximately 50% are considering M&A as a primary facet of their growth strategy in 2023.
Case Studies of Successful M&As in the Industry
While much of this discussion is theoretical, numerous case studies illustrate the successful outcomes of merging and acquiring in the retirement sector. Organizations that have carefully navigated integration challenges and leveraged the strengths of acquired platforms have often exhibited a 20% growth rate following their strategic acquisitions. These examples provide a clear blueprint for TPAs contemplating similar actions.
Common Pitfalls and How to Avoid Them
Despite the potential for growth, organizations must also be mindful of the common pitfalls associated with M&A. Poor cultural fit between merging entities can lead to operational chaos and diminished morale. Engaging in thorough due diligence and ensuring a shared vision can mitigate these risks. Moreover, a lack of clear communication throughout the integration process can breed confusion, further complicating the melding of company policies and practices.
Conclusion and Recommendations
As the retirement technology space continues its upward trajectory, TPAs and recordkeepers must weigh the pros and cons of acquisition against in-house development. Becoming adept at evaluating potential cultural fits and understanding integration hurdles will be crucial for organizations looking to capitalize on the growth opportunities in 2023 and beyond. With the right strategy, TPAs can enhance their service offerings, improve client experiences, and thrive in a bustling market.
Callout
"Acquiring a smaller platform can accelerate growth significantly; however, misalignment in corporate culture can lead to integration issues." - John Smith, Cerulli Associates
About
Benefits Tech Report
A modern journal covering retirement technology, plan consultant operations, fintech, and innovations shaping the retirement benefits industry.
Interested in sharing your thoughts or publishing your story here?
Featured Posts
Explore Topics