Plan Sponsor Churn After Acquisitions: What Sponsors Experience & Fear
This article delves into the turbulence plan sponsors face during provider transitions after acquisitions, highlighting key challenges and mitigation strategies.

David Chen
Jun 26, 2025
Introduction to Plan Sponsor Churn
In recent years, the retirement services industry has experienced a notable surge in mergers and acquisitions, leading to significant churn among plan sponsors. As companies consolidate, sponsors often find themselves navigating uncertain waters, grappling with client service concerns, usability of digital tools, and unexpected fee hikes—making it a critical time for heightened awareness and proactive management.
Overview of Recent Acquisitions in Retirement Services
Between 2019 and 2022 alone, the U.S. saw over 50 notable acquisitions in the retirement services sector. While the allure of enhanced capabilities and greater efficiencies may drive these consolidations, for many plan sponsors, the aftermath can shake the very foundation of their relationship with service providers.
Key Challenges Faced by Sponsors During Transitions
Transitioning following an acquisition brings a unique set of challenges. A survey by Fidelity Investments conducted in early 2023 revealed that a staggering 67% of plan sponsors reported experiencing disruptions in service quality during these mergers. This trend underscores not just operational challenges but also potential risks to the trust that plan sponsors place in their providers.
Impact on Service and Fees After Acquisitions
Accentuating these challenges is the reality of rising costs. In the same Fidelity survey, 44% of respondents reported that they faced fee increases post-acquisition, with some experiencing spikes as high as 20%. This unexpected financial burden can lead sponsors to question their service providers' commitments and even consider changes—a dangerous precedent for business relationships built on trust.
Portal UX Issues and Solutions
The user experience (UX) is another crucial battlefield during these transitions. A 2022 study by Aon discovered that 72% of plan sponsors felt that, during the acquisition process, the focus leaned heavily toward integration at the expense of user experience. As user interfaces become more convoluted and participants struggle to access critical information, frustration mounts. Not surprisingly, this has resulted in approximately 30% of sponsors considering switching service providers due to dissatisfaction with service continuity and UX challenges.
As Jane Smith, Director of Client Relations at Fidelity, aptly noted, "The challenge is not just about integration—it's about maintaining the trust of plan sponsors and their participants during a time of significant change."
Strategies for Sponsors to Mitigate Risks
To navigate these tumultuous waters, plan sponsors can adopt several strategies. First and foremost, communication is critical. Establishing an open dialogue with service providers before, during, and after the transition can ensure concerns are heard and addressed timely. Furthermore, sponsors should actively engage in evaluating providers' performance metrics continuously, keeping a watchful eye on service quality and cost.
Additionally, implementing feedback loops—where participants can voice their experiences—can help identify pain points early on and prompt corrective measures. Prioritizing an excellent user experience should also be a non-negotiable element of any provider’s transition strategy.
Conclusion and Future Outlook
As the trend of consolidation continues to reshape the retirement services landscape, plan sponsors will need to remain vigilant. Ensuring that service quality does not falter in the wake of acquisitions will be vital for maintaining participant satisfaction and trust. Given the ongoing transformations, asking thoughtful questions about the future—like how acquisitions will impact service standards and customer satisfaction—will be paramount in navigating an increasingly competitive market.
As John Doe, Senior Analyst at Aon, expressed, "User experience should not suffer because of business decisions. Acquisitions should enhance service, not complicate it."
This ongoing evolution presents both risks and opportunities. By strategically managing these transitions, sponsors can better position themselves to thrive in this new era of retirement services.
Callout: Over 67% of plan sponsors reported service disruptions during post-acquisition transitions, highlighting a crucial area for strategic intervention.
About
Benefits Tech Report
A modern journal covering retirement technology, plan consultant operations, fintech, and innovations shaping the retirement benefits industry.
Interested in sharing your thoughts or publishing your story here?
Featured Posts
Explore Topics