Human Interest’s Advisor Partnerships Strategy: Transforming Retirement Planning
Discover how Human Interest is reshaping retirement planning through strategic partnerships with financial advisors, enhancing engagement and participation rates.

Sophia Ramirez
Feb 23, 2025
Human Interest’s Strategy: A New Era in Retirement Planning
In the ever-evolving world of retirement technology, Human Interest is leading the charge with its innovative approach to partnerships with financial advisors. As the retirement landscape shifts, the importance of these collaborations becomes increasingly clear, particularly for third-party administrators (TPAs) and recordkeepers.
Founded with a mission to simplify retirement planning and enhance client interactions, Human Interest reported a remarkable achievement in its advisory partnerships. In just four years, the number of financial advisors partnered with the company surged from 275 in 2019 to over 800 by 2023. This striking 190% increase reflects not only Human Interest's growth but the growing recognition of the value that robust technology can bring to retirement planning.
Growth of Advisor Partnerships
The impressive growth statistics underscore an essential trend in the industry. By embracing technology, Human Interest has transformed the way financial advisors engage with their clients. The platform’s user-friendly interface not only streamlines retirement plan administration but also fosters more meaningful interactions between advisors and their clients. As noted by Mark Jennings, a senior financial advisor, "Human Interest has transformed our approach to client interactions by integrating robust technology into our offerings". This sentiment encapsulates the transformative power of technological innovation in the financial advisory space.
Impacts on TPAs and Recordkeepers
These partnerships hold significant implications for TPAs and recordkeepers. With better tools at their disposal, advisors are now equipped to bolster plan participation rates significantly. Human Interest’s platform has enabled observably better results, with an average increase of 20% in participation rates among clients using their services. This improvement is not just a statistic; it represents real financial progress for individuals looking to secure their retirement.
Testimonials from the Field
The effectiveness of Human Interest's platform is best illustrated through the words of those in the field. Financial advisors across the spectrum have echoed the positive impact these partnerships have had on their practices. One representative from Human Interest remarked, "Our goal is to empower advisors with the tools they need for seamless retirement planning, ultimately benefiting the end clients and increasing plan participation rates." This commitment to improving the advisor-client relationship showcases Human Interest’s dedication to the industry's evolution.
Conclusion: Looking Ahead
As we look to the future, the potential for growth and development in advisor partnerships appears boundless. With the rapid pace of technological advancement, one must ponder: how will these collaborations evolve in the coming years? Will we see further innovations that strengthen advisor-client relationships? Moreover, as TPAs and recordkeepers navigate the changing landscape, what challenges and opportunities lie ahead?
The trends unfolding in the retirement planning sector, particularly the collaboration between Human Interest and financial advisors, indicate a promising shift towards a more engaged and responsive approach to retirement savings.
Human Interest is not merely participating in the future of retirement planning; it is helping to shape it.
"Human Interest has transformed our approach to client interactions by integrating robust technology into our offerings."
— Mark Jennings, Senior Financial Advisor
About
Benefits Tech Report
A modern journal covering retirement technology, plan consultant operations, fintech, and innovations shaping the retirement benefits industry.
Interested in sharing your thoughts or publishing your story here?
Featured Posts
Explore Topics