Designing TPA Dashboards that Drive Action
Explore the importance of designing TPA dashboards that emphasize actionable insights over vanity metrics, leading to better client engagement and improved decision-making.

Sophia Ramirez
May 15, 2025
Introduction to TPA Dashboards and Their Importance
In an age where data informs almost every decision, the retirement plan industry finds itself increasingly relying on dashboards to drive actionable insights. For Third Party Administrators (TPAs), these dashboards can be the difference between merely reporting numbers and enabling strategic, informed decisions that add real value to clients.
A recent report from the Plan Sponsor Council of America (PSCA) revealed that while 76% of companies utilize some form of dashboard, only 34% incorporate actionable metrics. This gap highlights a golden opportunity for TPAs: by focusing on actionable insights, they can enhance client relationships and improve overall service delivery.
Difference Between Vanity Metrics and Actionable KPIs
Understanding the distinction between vanity metrics and actionable Key Performance Indicators (KPIs) is critical. Vanity metrics may look impressive but provide little to no insight into the effectiveness of strategies. For instance, a dashboard displaying total plan participation rates appears impressive but does not indicate the underlying factors influencing that participation.
In contrast, actionable KPIs provide insights that drive decisions. A well-structured dashboard should not only display data but also facilitate analysis. This means including metrics that help TPAs identify trends, such as plan loan defaults, while offering the ability to drill deeper into the causes of these issues. As an expert from the Employee Benefit Research Institute aptly stated, "A good dashboard should not only reflect past performance but also guide future actions based on real-time data."
Case Studies Demonstrating Effective Dashboard Usage
Let’s examine a few case studies that bring to life the importance of actionable metrics. One TPA implemented a new dashboard focusing on participant engagement. By including metrics like loan default rates with the ability to drill through to participant demographics, the TPA uncovered that defaults were notably higher among younger participants. This insight led to targeted outreach programs aimed at educating young plan participants about responsible borrowing and repayment.
In another example, a TPA integrated real-time data visualization tools into their reporting structure. This allowed clients to see changes in investment performance as they occurred, empowering them to make timely decisions rather than waiting for the next quarterly review. As a result, these clients reported a 50% increase in engagement due to the immediacy and relevance of the data available through the dashboard.
Best Practices for Incorporating Drill-Through Capabilities
To create effective dashboards, incorporating drill-through capabilities should be a priority. This feature allows users to navigate from high-level summaries down to specific data points to diagnose issues. For example, if a TPA notices an uptick in loan defaults, users should be able to drill down and see not just the number but also factors like age, income brackets, and geographical locations of defaulting participants. This depth of analysis enables the TPA to create targeted educational programs and adjust strategies accordingly.
Ultimately, the best dashboards empower users to make informed decisions quickly and effectively by transforming complex data into actionable insights.
Future Trends: AI and Dashboards in the Retirement Industry
As dashboard technology evolves, the integration of artificial intelligence (AI) to analyze trends is gushing over the horizon. Predictive analytics can help TPAs foresee potential issues before they manifest—allowing proactive rather than reactive strategies. Imagine a TPA being alerted to a rising trend in loan defaults before it snowballs into a more significant problem, thanks to AI-driven analytics.
However, this trend also invites questions regarding ethics and data presentation. As the use of advanced data algorithms expands, TPAs must be vigilant in ensuring that their data storytelling remains transparent and serves their clients’ best interests without risking misinterpretation.
Conclusion: Actionable Insights Lead to Enhanced Client Service
In summary, designing TPA dashboards centered on actionable insights is not merely an upgrade; it is a necessity in today’s data-driven world. By moving away from vanity metrics and embracing KPIs that empower informed decision-making, TPAs can offer elevated services to their clients.
As we embrace these tools, we must also look toward the future and consider how advancements like AI will further shape dashboard capabilities. The journey toward better client engagement continues, and the dashboards we design today will pave the way for more effective retirement planning tomorrow.
Callout: “The best dashboards empower users to make informed decisions quickly and effectively by transforming complex data into actionable insights.” - Plan Sponsor Council of America
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Benefits Tech Report
A modern journal covering retirement technology, plan consultant operations, fintech, and innovations shaping the retirement benefits industry.
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